Narrative Yield

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Who Writes the Story When the Company Fails?

Sep 25, 2026

Who Writes the Story When the Company Fails?

Koko, FoodCourt, GoLemon and Twiga all closed in 2026. One was quoted in its own words. What a position is worth on the worst day.

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The interview costs $20 a month. Something to say still costs years.

Sep 11, 2026

The interview costs $20 a month. Something to say still costs years.

Spiral, Sona, PostCast and Leaps all ask before they write. What none of them can supply is a position worth answering with.

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Four Fortune 500 CEOs replied. A program wrote the typos.

Aug 28, 2026

Four Fortune 500 CEOs replied. A program wrote the typos.

Sinceerly injects typos into AI-written email. Ben Horwitz tested it on five Fortune 500 CEOs. Four wrote back. The signal is already spent.

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She kept losing distribution. She never lost the position.

Aug 14, 2026

She kept losing distribution. She never lost the position.

MultiChoice dropped Mo Abudu's channel in 2020. Netflix cut Nigerian originals in 2024. Blood Sisters still returned to Netflix this June.

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A country has been telling one story for 25 years. It's still compounding.

Jul 31, 2026

A country has been telling one story for 25 years. It's still compounding.

Narrative discipline: what Tiffani Bova and Rwanda both understood about the long game, and why most repositioning dies at the tagline.

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Rwanda has been running an enterprise sales play. Most people filed it under sports marketing.

Jul 17, 2026

Rwanda has been running an enterprise sales play. Most people filed it under sports marketing.

Why international capital moves on belief long before it moves on numbers, and why the channel can change but the sales motion never stops.

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